Thursday, August 26, 2010
The message content is your business’ way of spread good PR, authority in your Niche and value to customers, it is therefore very crucial to write good promotional content for your Internet business website to be successful. The art of writing content to promote a business is known as ‘Copywriting’. This post looks at some techniques to help you to write good copy to incorporated in your website.
The art of copywriting
Writing good Internet marketing copy for your website requires a lot of effort. It is a learning process which develops over time, unless you were born gifted (you lucky few). Writing if done frequently can be greatly increase your fluency and style especially if you write on lots of diversified topics.
Before you write any piece of promotional content, always think from the perspective of your intended audience. The content must be simple enough for your audience to understand and also must be a value addition to their knowledge.
When you think about your written content from a technical perspective, the content should follow keyword enrichment techniques of Search Engine Optimisation (SEO). You should not pitch to your customers; instead you should try to make the tone informational. Your customers must feel empowered by the information you provide to them.
Presenting the content
To ensure that your content’s message is conveyed to your audience in the manner you intended, you have to present the content in an effective manner. You can use word formatting to generate different effects. When you want to emphasize certain text in your copy, you can use the formatting codes for italics, bolding and underlining to give the text a lift effect.
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Monday, November 23, 2009
Initially Google Chrome OS will target net-books and later will enter the mainstream OS market since it aims at most web based applications. Google has redesigned the architecture of the Operating System, hence online users will not have to worry about malware, security patches, and viruses. Google Chrome OS should not be mistaken with Android, but features may overlap and Android was designed exclusively for the mobile market. Google Chrome OS will run on the ARM and x86 architecture, since they want to bring it out next year though a number of net-books. What Google emphasizes is that it does not want the average user not to worry about configuring their computers, but ready in few seconds to boot. So keep your eyes open and stay tuned for more information, at www.theinternetbusinesscoach.co.uk and we will respond appropriately.
Tuesday, November 17, 2009
Friday, November 13, 2009
Google developer and engineer, Matt Cutts states in the blog that the Caffeine will re-designed it will be from scratch about the indexing system. Matt also states that the search indexing will be more faster, powerful and a lot flexible than the current Google engine. However, ordinary users will not notice much difference, but developers will see the difference about the new Google technology. The exterior look will be the same, but what runs behind the scene would change.
The Google Sandbox is available at www2.sandbox.google.com but states in it’s latest comment “Based on the success we've seen, we believe Caffeine is ready for a larger audience. Soon we will activate Caffeine more widely, beginning with one data center. This sandbox is no longer necessary and has been retired, but we appreciate the testing and positive input that webmasters and publishers have given”.
Google has not specified the exact launch date, but Caffeine would be released in the beginning of next year, and it’s spokes-person states that they did not want the developers and Webmasters to get worried, and wants them to enjoy the holidays. What Google plans is that Caffeine would be revealed at one center gradually until they are satisfied implementing the new search engine indexing system. We'd love to hear from you, please leave us a feedback or comment on Caffeine at www.theinternetbusinesscoach.co.uk
Wednesday, November 4, 2009
To get started, you need to get a web hosting service. Using free web hosting sites are strongly discouraged, since when using WordPress you need a database to work and all free web hosting sites have problems with this. So sign up for web hosting service, which could help you benefit in the long term. However before you can set it up as a website you need to get WordPress installed on a host and for that you need host.
The most common way to install it is using the WP installation feature in the cPanel, using Fantastico and it is quick and easy.
Upload a nice WordPress template and it could be uploaded to the WP-content/themes/ folder for your website. Then it could be activated in the WP admin panel by selecting the themes option.
You can modify the theme in case if you want your website to not to resemble a blog. Please backup the files from the theme before any modification, so you can still have the original in case something goes wrong.
If you feel that the above article has helped you please feel free to leave a message by visiting our website http://www.theinternetbusinesscoach.co.uk/ and someone will get in touch with you.
Tuesday, November 3, 2009
Well for web pages, old is far from gold and if you still have html pages with boxes or inline elements on all pages with no motion. Some of the older technologies such as tables and frames for layout, slow rendering graphics and plain text as images than HTML, which can affect the way customers look at your business. A little help allowed with more design features can help you get the necessary uplift.
If you have customers contacting you with negative comments or technical queries about your website, then you need to know that the website is not working for them. The structure and navigation or any other factors needs to be redesigned or rewritten for your business to be successful.
If your website still displays how your business operated five years ago, or older products and services, then uploading additional content which focuses on the current structure of your business will make it perfect.
Money should not be an issue, since a good web designer and developer will make sure your web site is up and running all the time, and also easy to reach for any technical queries. Most cheap developers cannot provide adequate support or commitment to maintain your website. Using an old website, you may sometimes get away with old equipment, but this can really hurt your business in the long run.
The Internet Business Coach uses WordPress, Joomla, Drupal which are professional open sourced CMS systems, which gives you the ability to manage images and text on all pages. If you need help or want to redesign your website, please feel free to contact us by visiting our website and Web Designer will get in touch with you.
Monday, November 2, 2009
Here are some of the most popular type of web hosting service:
The most common type of web hosting, shared hosting describes a situation where you are literally sharing server space and various resources with other website owners. Simplicity and cost-efficiency has made this arrangement quite popular among individuals and small businesses.
More commonly termed as a dedicated server, dedicated web hosting refers to a situation where you have an entire server dedicated to your website or business. Server space and all resources are made exclusive to you, providing the utmost in control and flexibility.
Managed hosting generally refers to the full managing and servicing of a dedicated server. This may include server administration and database management among other services.
This hosting is a situation where you purchase server space and associated resources from a web hosting provider and then sell it to your own customers. A reseller essentially acts a middleman between the customer and the web hosting company.
As you can see, web hosting comes in a variety flavors and these are just a few of many. Narrowing them down and finding one that suits your needs isn’t always easy but one thing is for certain - with all the providers currently on the market, there is sure to be a host capable of meeting your needs. If you need a web hosting service with professional web designing service, then please feel free to contact The Internet Business Coach, and one of our experts will respond in a timely manner.
Friday, October 30, 2009
As you know that Web browsers are software’s that gives you access to the Internet and the most popular web browsers used today are Mozilla Firefox, Apple Safari, Internet Explorer, and Google's Chrome. Here is short review of today’s web browsers and their market share.
Microsoft Launched the Internet Explorer against Netscape back in 1995, which resulted in Microsoft shipping Internet explorer along with its operating system and has since dominated the market share till date. The latest version is IE8 which claims to be faster than its predecessors, but not as fast as its rivals.
Mozilla’s Firefox has grown since it’s release in 2004 and is Internet Explorer’s main contender. Firefox, unlike other browsers has plug-ins and extensions that can help you browse the web to the fullest. It holds the second place in market share usage, and may overtake Internet Explorer in the future.
Opera has two versions, one is the “regular” browser and the second version is the mobile version which holds the first place in usage among mobile users. It comes with a lean size of less than 7 Mb and is fast and sleek with good protection. This browser does not tend to fare well in multimedia site, tends to be slow and does not have much plugin support.
Apple had introduced safari to windows users back in 2003, and is also included in the popular iPhone and some iPod gadgets. It claims to be the fastest of all the browsers and seldom crashed in tests performed. It has features like iTunes embedded and has a visual appealing look with minimal designing.
Google introduced its browser, Chrome in the fall of 2008 to windows users and is the youngest player in the market and resembles safari in many ways. It is most secure browser claimed and has a stealth browsing mode for “private browsing”. Recently Google had stated that they would release its operating system after Chrome. It’s open sourced version is called Chromium that would target Linux/Unix users. A Mac version is on its way, which would be released in few weeks.
If you like to comment or add anything to the above article, please feel free to contact us at http://www.theinternetbusinesscoach.co.uk and we will get in touch with you.
Wednesday, October 28, 2009
Make It User Friendly
By all means create different websites in different styles, but within one site stick to one style for things like background, text style, where you put links and what they look like and so on. If the look is totally different on each page it just looks messy and confuses people.
Knowing what your readers emotions are will help you in choosing the proper color scheme. You won’t want a bright and ‘loud’ color scheme if your website wants to make a good impression.
Your website would put people off if it has too much of Java or Flash contents on it. If you are having a website that sells products online, then a flash movie can get them distracted, which can eventually be a lost sale for your business.
Too much of advertisement on your website can either get you bad page-ranking and also make an impression to visitors that you care less.
Make sure that your site works on major web browsers and do not assume that what works on Mac’s Safari will not work on Firefox or Internet Explorer.
The Internet Business Coach offers ideal web solutions for small to medium enterprises and new companies and organisations. We have a sophisticated yet simple to use content management system making it possible anyone to update the website. click here for more information to know more about the Internet Business Coach.
Tuesday, October 27, 2009
The advantages of E-Commerce Websites are:
1. Access to the International Marketplace
The Internet has little in common with your physical store. Internet users have totally free access to your information through search engines. As a site owner you find yourself in the precarious position of having to market to the search engines to get good placement in searches while providing the content your customers need to make a buying decision. In addition, Internet commerce also provides the ability to increase revenue, since the sale of goods over the internet, not only regionally but also at national or international level.
2. Cost factor
It makes it very easy to shop for services and products that would be cheaper and more effective than we may otherwise accept. It is possible that the original manufacturers for some goods can bypass wholesalers which had help you get a cheaper pricing. Even if you're a small, home-based company, you can establish a global reach with a simple Web site.
E-Commerce helps people to carry out business without time and distance, and one can log on the internet anytime and purchase or sell ones choice with a single click of the mouse. The efficiency of processing the sale of goods through the websites can be significantly increased. You can make your purchases at your bedroom saving time and also having it delivered at your doorstep.
4. Customer Service
In the early years of the World Wide Web, actually helped broaden the playing field between large and small e-commerce businesses. In fact, many customers would rather do business with a small company rather than a large one because the customer service is more personal and interactive. Today even a small retail store can have a valid online e-commerce site for under $3000.00. Nevertheless, the cost in time and money to market an e-commerce website has increased dramatically.
The Internet Business Coach has initiatives and proven strategy to build your website that can help your e-commerce website improve sales performance, customer satisfaction, marketing initiatives which incorporates high end Internet Solutions for every Internet business need. The promotion of electronic commerce is of vital importance and it crucial which involves the most dynamic and competitive knowledge-based economy in internet business. E-Commerce is here to stay, the technology may change but E-commerce will remain and gain a stronghold in the market. For more information about this interesting topic on ecommerce websites please contact us at the Internet Business Coach and we will get in touch with you at the appropriate time.
Monday, October 26, 2009
But this web design software still works fine for most HTML developers. It has a lot of features and is an excellent tool most jobs. And of course, it has a free version.
Dreamweaver operates based upon the concept of a web site. When you first open the program, Dreamweaver makes you define a site. This helps you keep all files organized. With a simple web site, you will just need to keep a few files within a file folder. However, it is best to plan this out before you start, since folder maintenance will help greatly as your site grows and you start linking to other web pages and adding graphics.
Microsoft Expression Web2
Expression Web 2 is a great addition to the editor market. It is a fully functional professional-level editor at a slightly lower price than other comparable editors. It is very focused on Microsoft software such as ActiveX, ASP.Net, and Silverlight, so if you do a lot of development with those, you should consider using Expression Web.
Serif WebPlus X2
Whether a novice or a seasoned designer, a hobbyist or commercial manager, WebPlus X2 offers interactive forums and blogs, polished animated photo galleries, podcasts and cool YouTube videos, Flash animations, secure password-protected pages, easy e-commerce sites with partners including PayPal.
In a sphere of programs bogged down by confusing code editors and headache inducing technical jargon, Serif WebPlus X2 is a welcome alternative. Whether creating a site from the ground up or using one of Serif’s handsome templates, WebPlus X2 is a proven performer.
Amaya is the W3C Web editor. It also acts as a Web browser. It validates the HTML as you create your page, and since you can see the tree structure of your Web documents, it can be very useful for learning to understand the DOM and how your document looks. It has a lot of features that most Web designers won't ever use, but if you're worried about standards and to be 100% sure that your pages work with the W3C standards, this is a enthusiastic editor to use. It is designed to support not only HTML and CSS, but also XML and things based on XML like MathML and SVG. The editor is available in both source code form as well as precompiled executable form. There are versions available for Windows, Mac OS X and Linux.
Friday, October 23, 2009
Your Website represents your Internet Business identity on the World Wide Web and it could evolve as your most important identity. Hence, it is very vital that a Good Website Design Company can make an excellent website for your business and communicate your Internet Business effectively.
A web site designer can help your web site rank well with the major search engines like Google, Yahoo, MSNs Bing, etc. This should be the main priority in mind from the beginning when you are designing a web site.
You can contact the Internet Business Coach who can make sure that your website will make a unique and impressive presence, so that folks out there would start taking notice, which would be effectively contributing to the growth of the Company which has a lasting sure foundation in your Internet Business.
Being User Friendly
Your website should load quickly and should be available in places where high speed internet connections are not available. It should be easy to navigate, quick to download, render web pages efficiently, being assessable and be enjoyable, so that the average web user would stick around long enough on your web site, helping you gain a large traffic. The Internet Business Coach will make sure your website are compatible with almost all web browser, like Firefox, Google Chrome, Internet Explorer, and Apple’s Safari, and the web pages should load with ease. Most Internet users would tend to ignore bloated and slow websites, which can affect traffic to your website, and in turn your Internet Business into a success.
24/7 Available Technical Support
The construction of a web site is not a day's work, and we hope you do not fall into believing otherwise. Building strong relations with our clients based on trust and hard work, just like you do with your Internet Business; which provide us with sturdy work in the long run.
Supposing you have a web site which sells products or services online, and on Christmas Day it simply refuses to work, when thousands of online users are out there shopping. Or if any user after entering their payment information while purchasing online products, gets a blank screen or error message, which can result in bad sales and seriously affect your Internet Business. If a crash occurs on the server, then your website designer and developers should be able to solve your problem very quickly and effectively, being available 24 hours a day, 365 days a year with just a phone call away. The Internet Business Coach has a dedicated team available round the clock, even on holidays and weekends with just a phone call away.
Excellent Security Features
As you prepare to Web-enable your Internet Business, it is vital that you take the necessary steps to secure your server and business data. Securing your Web server requires basic and sometimes advanced featured technology, involving firewalls, NAT, anti-virus software, intrusion detection, and file-level security.
If a web user gets infected by a virus, worm, or Trojan from your web site, they may never ever visit your website which can badly damage your online reputation. Also, don’t let the myth regarding Microsoft Windows &. Linux/Unix securities fool you. All operating systems have security issues. We tend to hear more about Windows security issues because there are many more Windows servers than Linux/Unix servers, making Windows a more frequent target for hackers and viruses. The Internet Business Coach will make sure your website is completely secure behind an excellent firewall and Network address Translation.
Ensures Ownership of your website
This means that The Internet Business Coach would register the website and domain name in your company’s name, and have complete access over the website and the cPanel (control settings). So that You can make sure that the hosting services, software license is registered in your name, and not the web designer’s name. The Internet Business Coach cares about your Business needs, getting and making your web site a success which would be your greatest asset. Please contact us at our website www.theinternetbusinesscoach.co.uk and one of our experts will get in touch with you shortly.
Sunday, September 13, 2009
What is Joomla?
A content management system is a powerful library of all your critical content. Joomla has over 3,700 extensions on Joomla.com. This number changes daily as developers come up with new or updated components, modules and plug-ins.
Joomla is at the top in the content management system world. Drupal and Word Press cannot compare to the power and flexibility of Joomla. Water & Stone--The Open Source Boutique reported, "Joomla commands the highest mind share in the market." Elance reports there are 2,281 weekly requests for installation and set up of Joomla sites and over 37,762 searches per week for Joomla professionals on Google. Craig Watch and Learn is offering a book camp for Joomla students and sited that Joomla.org has well over 1,060,000 inbound links. That means over a million people on planet Earth feel so strongly about Joomla and how well it is built that they are willing to provide them with free advertising. There are 66 Joomla Facebook groups.
Planning is the essential first step to developing a Joomla website. Joomla can keep track of your valuable content, but you have to put it into the system so your web audience can access your information and have a positive experience.
Extensions make your content usable for your web audience. The secret of Joomla's power is in the ease of use, flexible platform, constant updates and over 3,100 extensions--components, modules and plug-ins.
Joomla extensions are reminiscent of the iPhone commercials, "We have an App for that." If you can dream up something for your website to do or arrange your content in some way that the audience can find it with ease, there is an extension for that. There are new extensions every day, most of them are free, and there is support to back them up.
It's hard to determine what the best Joomla templates are without knowing what type of website you are running. There is a large database of templates available on the market today and narrowing it down to just a few would be impossible to do.
Depending upon your needs, templates come in all styles, varieties, colors, and themes. Templates are available in both the back end and the front end sides to your websites. The back end templates are what will determine the layout and style of what you; the administrator or editor will see whenever you log into your website. They will help you to stay more organized so that you can get your business done with ease. Front end templates are what will determine the layout and style of the website that your visitor will see whenever they stop by your page. This will be the most important because this template will represent you or your company and if your page is boring, the total number of hits could fall.
You want a template that will allow your page to have that "COOL" factor whenever your visitors stop by. You want to keep it organized, fun, inviting and useful for your visitors. You can see now why it is hard to determine the best Joomla templates that are available.
To help you narrow it down, though, here is a few good ideas that you can use when trying to find that template that works best for you.
1. Flash templates. Yes, they tend to be a little more expensive, but they definitely give that eye-catching appeal that you may be looking for. They can be designed to fit your individual needs and can represent your company in the best of light; however, just make sure that your flash template does not overwhelm the visitor with too many things going on, it can become distracting.
2. Business templates. No matter what type of business you are in, there are templates that have already been developed and can suit your needs. Whether you're in the Real Estate business to the Car Dealership business, templates are available.
3. Theme templates. Yes, there are them templates. If you're into World of Warcraft of some of the other games that are now available or baseball and so on, templates are available.
Once you have searched templates and have seen the differences between them, you will begin to develop that eye that will let you spot a great template. You will begin to learn what designers you will be able to depend on that can deliver that high quality, professional template that you are looking for. You will also find your favorite sites that you will begin to rely upon whenever you are searching for a new template. You will know that what they have to offer is the best for you or even possibly, the best in the business.
You can now see why determining the best templates are almost impossible to do. There are thousands of templates available on the web today. So what may be best for someone else may not be best for you. And you learn more about joomla templates from The Internet Business Coach.
Joomla web development services are the talk of the day. It has many features that overall provide ease-of-use and extensibility to user. Anywhere, anyone can make use of Joomla open source solutions. Joomla is used all over the world to make powerful websites with innovative solutions. You can easily infuse your designing ideas here and provide a "good site" to the visitors and the search engines as well. Joomla has thousands of extensions and is highly extensible, which are available in Joomla extensions directory (and most of them are free under GPL License). Hence, for getting an exclusive site designed and developed you can make use of Joomla.
By using this program web site you can easily make corporate web site portal, Corporate intranets and extranets, Online magazines, newspapers, and publications; Government applications; E-commerce and online reservations Small business Web sites; NGO Web sites; Community-based portals; websites for institutions (both religious and educational), personal homepages and much more.
You might be thinking what about the content and other related things. Well Joomla program takes care of all this. It has the feature to add simple text, documents, audiovisual tracks/snippets, books or anything you can think of. Since, Joomla is easy to use, now many e commerce companies, web designers and developers are using this service for quickly making great websites. By using Joomla web development services, you can maintain your site yourselves as minimum instructions are given by The Internet Business Coach.